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CHALLENGES & SOLUTIONS

CBD AND HEMP DIGITAL SUMMIT

  • State of the category
  • Competition
  • Identifying and motivating your consumer
  • Understanding the need for differentiation
  • Developing a winning marketing plan
  • Understanding and dealing with the trade and distributors
  • What are investors looking for in a brand
  • Building your brand for the long term
  • The cost of failure

REGISTER TODAY

07/29/2020

DIGITAL SUMMIT

9:30am - 5:00pm

EST

Event Details

07/29/2020

DIGITAL SUMMIT

Challenges & Solutions - CBD and Hemp

9:30am - 5:00pm

EST

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Challenge

 CBD/Hemp is a very crowded category with lots of competition with tremendous potential. Buyers are overwhelmed with brands seeking distribution. Consumers are confused on what the product does or does not do. How do you communicate to retailers and consumers how your brand is different and deserves their attention? How does a brand do all of this and run your day to day business profitably?

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Solution

 The Road to Retail session will provide specific details and actions for your consideration that will help you address the challenges confronting your business.

REGISTER TODAY

Agenda

  1. Current State of the Market and the Category
  2. The Competition
  3. The Consumer
  4. Your Product
  5. Investors
  6. Your Brand
  7. Creating Demand
  8. The Trade
  9. Selling to the Trade
  10. Understanding the Downside Upfront
  11. Ongoing Expectations


REGISTER TODAY

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Testimonials

Jenna Fitch, Content Director of New Hope

Jenna Fitch, Content Director of New Hope

Jenna Fitch, Content Director of New Hope

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The Road to Retail team has been at the forefront of the  hemp movement and is a leader in the natural products industry. Our teams at Informa/New Hope Network have called on them to support our educational programming as expert presenters and industry advisors.

Eric Schnell, Founder of mood33

Jenna Fitch, Content Director of New Hope

Jenna Fitch, Content Director of New Hope

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The Road to Retail team were key partners in helping us launch mood33. They provided a ton of insight and knowledge to help our company navigate this difficult landscape, and ensure we were in full compliance. With their support we were able to have a smooth national launch, and fortunately saved thousands of dollars on compliance and testing.

Jodi Feinhor-Dennis, CEO Missy J’s Snacks

Jenna Fitch, Content Director of New Hope

Jodi Feinhor-Dennis, CEO Missy J’s Snacks

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I have been in the natural products industry for about 9 years. When I decided to add a CBD line to my healthy candy company it was the Road to Retail team that I called first. I can rely on them to have the latest, most up-to-date information and their personal and business ethics are always in the right place.

THE TEAM

Tracey Priest

Bruce Montgomery

Bruce Montgomery

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 Tracey is a 30- year veteran of the CPG industry rich with experience in both sales and marketing. Held several sales positions at blue chip companies where he drove specific programs increasing both market share and sales with large retailers in all classes of trade. For more than a decade he has owned and operated a sales and trade marketing consulting firm providing sales leadership with some the most notable CPG companies and emerging brands.

Bruce Montgomery

Bruce Montgomery

Bruce Montgomery

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 Bruce has been in commercial operations functions within CPG firms for the majority of his 30 year career.  He has served in executive leadership positions in marketing, sales, business development, new product development, logistics, store brand, and brand acquisition & divestiture.  He was part of the executive team that led the successful sale of Fleet Laboratories to private equity in 2015.

Jourdan Samel

Bruce Montgomery

Jourdan Samel

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Jourdan is a sales executive in the CPG industry. He co-founded the brand Evo Hemp in 2012, to establishing a supply chain of USA grown hemp and develop innovative consumer products. These products can now be found in over 3,000 retail stores nationwide including HEB, Whole Foods Market, Publix, Fresh Market, Kroger... Jourdan was also recognized by Forbes magazine as a 30 under 30 member in the Food and Drink category.

Ari Sherman

Garret Gingerich

Jourdan Samel

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Ari is a marketing executive in the CPG industry. He co-founded the brand Evo Hemp in 2012, to establishing a supply chain of USA grown hemp and develop innovative consumer products. These products can now be found in over 3,000 retail stores nationwide including HEB, Whole Foods Market, Publix, Fresh Market, Kroger... Jourdan was also recognized by Forbes magazine as a 30 under 30 member in the Food and Drink category.

Garret Gingerich

Garret Gingerich

Garret Gingerich

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In his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Maytag, First Student, and Boxed Water.

Ari Sherman

Garret Gingerich

Garret Gingerich

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Vicky has built an impressive marketing career over the past 30 years by developing expertise in the CPG industry. She’s helped shape major brands within Abbott Labs, Bank of America, Whirlpool Corporation, Merck, Novartis, Mead Johnson, and Welch’s. Vicky has helped launched cutting-edge medical products for Stryker and Exsurco Medical — and has helped dozens of OTC/HBA brands find success in the marketplace.

Minor Hinson

Minor Hinson

Minor Hinson

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    Minor has been responsible for direct investment activities in both the Phoenix Therapeutics, Inc. joint venture with The Carlyle Group, and Covis Pharma S.à.r.l (“Covis”). Minor also served on the U.S. Board of Covis and executed investments in AMRI, WellDyne, Novitium, iNova, Cadence RX as well as various fund investments. Minor also serves on the Board on BPSC’s investment in Pharmaceutical Associates 

Inc. 

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